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SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats Analysis

Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a structured planning method that evaluates those four elements of a project or business venture. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.


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